Provilleblog - The Need for Search Engine Optimisation Marketing
Online search has been around since 1996. It has become increasingly accepted because of the tremendous opportunity it provides for a person who would like to start their own online e-business. Unpaid search is a broad term as there are many different and terrific ways of making revenue available on the internet.
Every click and search can be recorded; a user’s movements through a site can be tracked and ideas and concepts which seem excellent in the meeting room proved to be lacking or misguided.
The essence of SEO
SEO is the acronym of Search Engine Optimization, which is website optimization for search engines. It includes techniques and practices to make our website pop up high on a search engine’s results such as Google, Yahoo, Bing etc.
Facebook has also become a significant part of modern society, becoming the number one activity on the internet, changing the way we communicate, even bringing down governments.
Search engines aren’t trying to make life harder for website owners. They see search as a product, and as they improve their product, the game changes by default.
To keep up with Google, all search engines have to provide the best possible search results. They’ll continue to refine their ability to find the best, most useful content online.
To improve the SEO of your website, there are countless strategies that can bring about different results. In this article, we will draw your attention to the basic principles and practices of SEO that can bring your site to the first page of the search results.
Your website operates continuously round the clock and is hosted in the Web hosting company’s server. To view your website, you, your visitors or your customers use a type of program called Web browser such as Chrome, Internet Explorer, Edge, Opera, Firefox and Safari. Your browser then downloads the site from the remote computer and displays it.
As mentioned above, Google’s robots review the plain text and code. Roughly, the things they evaluate are:
The Site’s speed: How quickly did the hosting company’s remote computer respond and send the site? How long did it take to reach our computer and how long did it take for the program to render and display it? A robot can estimate the render time by evaluating the efficiency of our code.
The structure and appearance of the Site: The codes of your site should be efficient and semantically structured; information, service or product that the site contains should easily be accessible from the home page and not after several click and the site should be suitable for devices of various sizes and screens. It should be mobile friendly and of a great user interface.
The text and content of the Site: it should have enough good and relevant text and content that people are searching for using keywords in the search engine?
The traffic and popularity of the Site: Site should have traffic from search engine and other sources. Your website should also have backlinks with several other sites that “speak” about it and point to our own Site with links.
You be able to achieve some of these, and for others, you may be able to do little or nothing.
Before you can achieve SEO for improved conversion or sales, you need a website that has the required features highlighted above.
You also need key players to get a functional and SEO friendly website. The key players include:
1. Website Designers and developers who may be your team member or hired freelancers
2. Graphics developers and content writers: These experts can also be hired on a freelancing platform like proville.net
Of course, all the above three can be the same player or the creator can simultaneously be the owner. In these cases, we’re dealing with “players” who have a good knowledge of SEO for which there are already countless articles on the Internet. This article, however, concerns mostly web site owners who have a client’s role in their relationship with the creator and are looking for ways to improve their online business either on their own or with the help of the creator-partner.
We can help you in your quest to learn to create content and to discover new ways of obtaining the organic ranking of your website.
Provilleblog - The Need for Search Engine Optimisation Marketing Reviewed by proville on 5:52 pm Rating: